Search is changing faster than ever, and so are the ways pet parents find local pet care businesses.

In this webinar, digital marketing expert Erika Godwin, founder of Barketing Solutions, explains how AI-powered search tools like ChatGPT, Google AI Overviews, and Gemini are changing customer behavior and what pet care businesses need to do today to stay visible online.

Rather than focusing on technical jargon or quick fixes, Erika breaks down practical steps that business owners can take to strengthen their online presence. From building trust signals and creating helpful website content to optimizing your Google Business Profile and preparing for AI-powered booking experiences, this session provides a roadmap for staying competitive as search continues to evolve.  

Whether you're a solo pet sitter, growing dog walking company, or established pet care business, you'll come away with clear priorities for improving your online visibility and making it easier for both pet parents and AI search tools to find and trust your business.

In this webinar, you'll learn

• How AI is changing the way pet parents search for local pet care.
• Why trust signals matter more than ever for online visibility.
• The importance of consistent business information across the web.
• Simple website improvements that help AI understand your business.
• Practical steps you can take today to improve your AI visibility.

Watch the webinar

Watch the full webinar below to learn how AI search is evolving, what it means for pet care businesses, and the practical actions you can start taking today to prepare your business for the future of search.

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Suggested timestamps

• 2:15 – Why AI search is changing local marketing
• 9:40 – Why trust matters more than rankings
• 17:25 – How to become a trusted, verifiable business
• 20:20 – Creating content AI can understand
• 22:00 – Preparing your website for AI-assisted bookings
• 32:30 – The first three improvements to make this week
• 40:00 – Why Reddit, reviews, and local mentions matter
• 42:00 – Introducing Beacon for AI visibility